About the SUC

Brief Introduction of SUC

The School of Urban Culture was established in April 2013. She has a teaching staff with the background of integration of literature, aesthetics, economics, management, law, art and other disciplines. She is also a member of the Chinese Cultural Industry Management Committee. There are two undergraduate majors in Cultural Industry Management, Network and New Media, and three university-level research centers. They are Pearl River Cultural and Art Center (co-constructed with the Center for Ethnic and Folk Literature and Art Development, Ministry of Culture and Tourism, P.R.C.), Art Industry Center (co-constructed with Lingnan Academy of Calligraphy and Painting, Lingnan Printing Organization) and New Media Center.  At present, she has established more than 20 off-campus professional teaching practice and student internship bases, such as Guangdong TV, Foshan Media Group, Foshan Folk Art Research Corporation and Shenzhen Qianhai Ant Culture Media Co., Ltd. Therefore, she has gradually formed the characteristics of humanization, informationization and internationalization.

The School has set up a high-level teaching staff with relatively reasonable title, age, educational background and academic qualifications. There are 33 full-time teachers, of which 61% are senior titles, 67% are doctoral degrees, and 10 are Master supervisors. The teachers' teaching and scientific study level has gradually improved: more than 120 papers in core academic journals at home and abroad, 26 monographs, 6 prize-winning results, 14 appraisal results, 5 national-level projects, 22 Provincial and ministerial projects, and teachers' teaching assessment scores have all reached excellent standards. The school employs 20 experts from both inside and outside the province as part-time researchers to guide the major construction and student training.、

Focusing on the solid foundation, wide caliber, high level and strong ability, and aiming at cultivating compound talents with high-quality, one speciality and multiple abilities, the School has continuously deepened the reform of educating and teaching, and innovatively implemented the "one-to-one" undergraduate tutorial system. In order to educate students in an all-round, whole-process and entire way, she has constructed an application-oriented talent training system by participating in cultural expositions and practice bases internship. The "Creative Culture Festival" for the whole university, the "Academic Forum on Cultural Industry" from experts and scholars, and the "YOUWEI Academic Salon for the Cultural Industry" among students, constitute the characteristic practice and academic activities of the school.